Sugar Tuesday

I guess it's going to become pretty evident as you read more and more of my posts that I'm a self proclaimed peruser. Falling into deep slumber was quite the mission this evening so I did what I normally do, surf the net.

I stumbled upon another fantastic site. Chor Bazaar, which is an Indie-Indian-Fused t-shirt label in Brooklyn, NY with firm roots in, India.

Chor: One who steals.

Bazaar: A market consisting of a street lined with shops and stalls.

From the Founders themselves -

"Our designs are meant not just to be "cool" but to evoke memories of experiencing India, the India that our parents were raised in and the one that exists today. Both are far different but both are still very Indian.

Our mission is to expand the Indian-fusion art form to another realm. Most have experienced this, "fusion", in music and literature but have hardly seen this transpire into urban apparel. We utilize the medium of our graphic t-shirts to assist in creating an identity that stems farther than mainstream's portrayal of Indian culture.

We take great care not to exploit South Asian culture and deter from using kitschy or religious connotations, like the Om symbol and a deity with eight arms. Our shirts are designed to allow anyone to wear them without the dismay of the South Asian community. Curry is played out and there is so much more for us to project.

Chor Bazaar adds a bit of fun and integrity to the idea of identity."

I am particularly crazy about this design.

DRAMA

I mean, who wouldn't want Jackie Shroff, Aishwariya Rai and Amitabh Bachan on their chest?

posted by sonia